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10 Best Social Media Sites To Effectively Grow Your Business


Social media is an integral part of any business marketing strategy. These are platforms where you can connect with your customers, increase awareness about your brand, and boost your leads and sales.

The funny thing is not all businesses know the importance of social media presence. In fact, 50% of small business owners aren’t using social media to promote their business but are active users of these platforms.

With more than three billion people around the world using social media every month, it's no joke, your customers are definitely somewhere on the internet.

Why do you need social media

Below are few reasons to use social media expand your business... We'll dive deep in our next post.

  • Increase Leads
  • Search Engine Ranking
  • Drive Traffic
  • Monitor Competitors
  • Create Brand Recognition
  • Increase Sales
  • Establish Trust

Do you still need to ask why ‘Social Media Is Good For Your Business..?’

So, no matter which social media site you decide to key into, you have a high chance of reaching customers that you may not have reached otherwise.

Infact, a reasonable percentage of consumers who have had a great experience with a brand on social media are likely to recommend the brand to their friends and family.

Let’s get started…

1. Facebook – 2.6 billion Monthly Active Users
Facebook is the largest social media site presently, with over two billion active users every month. It’s very easy with Facebook because nearly all content formats (Texts, images, videos, live videos, and stories) are available on facebook.

Facebook covers a wide range of interests and topics making it suitable for all brands to level on.

There are more than 60 million businesses using Facebook Pages and more than six million advertisers actively promoting their business on Facebook.

2. YouTube – 2 billion Monthly Active Users

YouTube is a video-sharing platform, the second biggest social media site where users watch videos every day.

To get started, you just need to create a YouTube channel for your brand and consistently upload quality videos that are of great benefits for subscribers to view, like, comment, and share.

Then, you can also advertise on YouTube to increase your reach on the platform.

3. WhatsApp – 1.5 billion Monthly Active Users

WhatsApp is a messaging app used by 1.5 billion active users monthly. At first, WhatsApp was solely used by people to communicate with family and friends.

Progressively people started discussing businesses via WhatsApp.

WhatsApp launched a business App for small businesses, while for medium and large businesses, there’s a WhatsApp Business API.

The platform allows businesses to set up a proper business profile, to provide customer support, and to share updates, reminders with customers.

4. Messenger – 1.3 billion Monthly Active Users

Messenger was once a messaging feature within Facebook, but in 2011, Facebook made Messenger an independent app and expanded its features. 

The new features have given businesses endless ways to engage and connect with their customers, businesses now advertise, create chat bots, send newsletters, and more on the platform. 

5. Instagram – 1 billion+ Monthly Active Users

Instagram is a photo and video sharing social media app. As a brand, you can set up an Instagram business profile, the app will provide you with analytics of your profile and posts.

You can share a loads of content such as photos, videos, stories, and live videos. Instagram recently launched IGTV to enable users share long videos.

6. Tik Tok – 800 Million Monthly Active Users

Tik Tok is a fast rising music video social network. 

It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.

You can record videos, edit them, and add music and special effects to promote your brand.

7. Twitter – 335 million Monthly Active Users

Twitter is a social media site for real-time information like news, entertainment, sports, politics, and more. 

Twitter allows only 280 characters in a tweet compared to most social media sites.

One unique thing about twitter is that you get information happening at the moment, according to research it is often used as a customer service channel where you have to respond swiftly.

8. LinkedIn – 675 million Monthly Active Users

LinkedIn used to be a resume and job search site. You know what, It has gone beyond that and now a professional social media site to build your personal brand.

LinkedIn allows brands to share content, network with one another and offers advertising opportunities, such as boosting your content, sending personalized ads to inboxes.

 9. Pinterest – 335 million Monthly Active Users

Pinterest unlike most social media sites is a place where people go to discover new things and get inspiration.

Research conducted by Pinterest shows that users believe in contents shared by brands on the site than on other sites which gives your brand the unique opportunity to shape users’ purchasing decisions.

Having a presence on Pinterest could help put your brand on many users’ minds due to fact that, the site is the most trusted place where users get inspired to try or buy new things.  

10. Telegram – 200 million Million Monthly Active Users

Telegram is messaging App. Yes, it is similar to most social messaging apps. Aside, the one-on-one conversation with customers, there are other several ways brands can make use of Telegram.

Brands can create chatbots for the Telegram platform or make use of Telegram’s channel feature to send messages to an unlimited number of subscribers simultaneously.

With these social media sites listed above, you try and create online awareness for your brand but it is very important to consider whether your target audience is active on those social media sites.

Social media sites like Facebook tend to have diversified heterogeneous audience making it easy to reach your target audience irrespective of class, age, location and other factors.

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